Chart of Public Sustainability Persona™
of six major retail competitors

HaraBara Competitive Assessment or public sustainability persona™ comparison

By analyzing and tracking how your company and your major competitors are perceived, this report adds cost-effective useful information to your company's existing competitive and market intelligence tools.  HaraBara's technology and deep domain expertise allow assessment of the public perception of your company and your closest competitors in an objective and comparable fashion by

• assessing overall sustainability-related strengths and weaknesses of company versus chosen competitors
• identifying perception and improvement opportunities in specific categories
• exposing each competitor's vulnerability inviting company action
• understanding and monitoring perception changes over time
• improving communication within the company and with outside stakeholders
• identifying and anticipating perception issues, avoiding costly knee-jerk reactions to public perception changes
• potentially identifying indirect or secondary risks (or non-obvious risks) related to company's ecosystem
• offloading tedious monitoring efforts from your company's internal staff
• providing easy to understand initial and ongoing reports for communicating to company stakeholders

The assessment of company's public sustainability persona is based on information we obtain through various channels, which may include news media, corporate web sites, press releases, blogs, social media and government sources. The overall persona assessment includes company published items as well as externally generated items, most of which are outside of the company’s control and often unsolicited. Currently, we concentrate on sources in English.

HaraBara will report on five main competitors, in addition to your company, as defined by you (or a larger number as agreed upon).

HaraBara will perform the competitive review using its best practices based on information available within HaraBara GreenBase™, the proprietary database owned and maintained by HaraBara, and information specifically developed and obtained for this project.

HaraBara will provide a detailed report fundamentally similar to the sample report we provided to you and will include quantitative and qualitative analysis, yield analysis, positive/negative assessment, and recommendations.

HaraBara will deliver the initial assessment report within 30 days of the start of the project (typically the date on which the project is authorized by you, you identify the competitors to be considered, or payment has been made, whatever is later). HaraBara will issue a monthly update report at the end of each month following presentation of the initial report for 11 months covering the same companies selected for the initial report. Additional terms and conditions apply.

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